Emma Appelmann | Associate Creative Director
Building your brand and marketing your business isn’t for the faint of heart. You’ve got spreadsheets for your strategies, strategies for your spreadsheets and a constant feeling that you forgot something…
And sure, marketing can be stressful. But there’s no better feeling than watching all your hard work come to fruition when you stop your audience from scrolling or skipping. Meet your brand’s new best friend: Media Production.
We all know it, yet most of us don’t fully understand what it is or why we even need it at all. Yet, it’s a marketing tactic that truly sets you apart from the competition. When executed well, is the difference between a cringe skip and a scroll stopper. At Loudr, Media Production is our time to shine (mine especially – really gotta put that film degree to use) and where we bring our teams together to turn your brand identity into a visual show stopper. And, ya know, maybe take home an Emmy along the way.
If you’re at the point where you need to do more with your marketing, push the boundary, build your digital presence and convert your audience, then consider shooting a video campaign. Video, afterall, is king. And, don’t worry – you don’t have to write the scripts, book the talent, scout the locations, snag a crew, direct the day or edit a single thing. We’ve got you covered on all that. But, if you’re still on the fence about jumping onto a set, allow me to highlight a few key considerations.
Why Video Makes an Impact in Your Marketing
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(Most) People Have Eyes and you want those eyes on your brand. What better way to grab attention than with an easily consumable medium? Plus, 85% of consumers are convinced to buy a product/service by watching a video. And, on average, viewers retain 95% of a message in a video format versus only 10% in text. Meaning, video makes an impact simply by how easy it is to consume. So flip on late night TV and brush up on your infomercial game because we’re making a commercial!
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Video Improves SEO because search engines favor websites with high dwell time. It only takes :15 - :30 to watch an ad but those seconds keep people on your site, signaling to search engines that the page provides valuable, relevant content. Pop an impactful brand story spot on there and you’re building trust while building your SEO. Two birds, one video. That’s the saying, right? Overall, the key takeaway here is that when you invest in Media Production, the outcome has a lasting impact on your other marketing strategies. And that’s just smart business.
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Makes you #relatable. I get it, it’s hard to keep up with the kids these days. They are nimble tech wizards that move on quicker than Taylor Swift did from her first ten boyfriends. How do you keep up with that? I don’t think the answer is going to surprise you… but it's video creative. And not only is it how 70% of people prefer to consume information, it’s a way to break down the barrier between your brand and who you built it for. Video functions well because at the heart of it, it tells a story. Your story. For thousands of years, swapping stories are how humans connect, resonate, and build trust. So humanize your brand with a bit of video.
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It’s instant. Remember when TVs were black and white and you had to wiggle antennas just to get a clear picture? Neither do I. I wasn’t alive back then. And neither was the majority of your audience. But, that’s not a bad thing because video doesn’t just exist in a living room anymore. It’s instantly accessible from your pocket, making it even easier to reach your intended audience. When you shoot a video campaign, you’re not just getting a traditional TV spot – you’re getting versatile assets that can be recut and resized for the channels that matter the most, reaching the next generation of consumers.
If you’ve made it this far, it kind of seems like you’re ready to take the next step. You don’t need to be a video export, that’s what we do. If you’re ready to level up your marketing strategy with custom video assets that humanize your brand, let’s connect.
Bibliography:
Wyzowl. (2026). The state of video marketing 2026. Wyzowl. https://wyzowl.com/video-marketing-statistics/
Insivia. (n.d.). Why do viewers retain 95% of a video message, but only 10% of text? Insivia. https://www.insivia.com/why-does-video-convert-better-than-text/
